The Ride: A New Look at PBR

Y’all ready to see some bull ridin’? The Ride, an eight-episode docuseries produced by Kinetic Content, is coming to Prime Video on May 30. The show follows the inaugural season of the PBR Team Series, giving viewers a behind-the-scenes look at one of the world’s fastest-growing sports.

The Ride features an ensemble cast of PBR athletes, coaches, and executives, including star athletes Jose Vitor Leme, Ezkiel Mitchell, and Dakota Louis (Austin Gamblers), Boudreaux Campbell and Daylon Swearingen (Carolina Cowboys), and Chase Outlaw and Eli Vastbinder (Oklahoma Freedom). The show follows these riders as they navigate the ups and downs of the inaugural season, both on and off the bull.

Traditionally a solo sport, PBR entered a new era with the creation of the PBR Team Series in 2022. Under the new format, riders on eight teams compete in head-to-head, five-on-five game matchups. The team with the highest aggregate score at the end of the game wins. The regular season consists of 28 games, and the top four teams advance to the championship tournament in Las Vegas.

The Ride is executive produced by Kinetic Content’s Chris Coelen, Eric Detwiler, Karrie Wolfe, and Micah Brown. PBR’s Sean Gleason and Lawrence Randall also serve as executive producers. The Ride is a co-production from Prime Video, Kinetic Content, and PBR.

So what are you waiting for? Get ready for some excitement on May 30 when The Ride premieres on Prime Video!

About PBR
PBR is the world’s premier bull riding organization. More than 700 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.